By now, we have all heard about the infamous Chicago divorce billboard. If you haven’t, you can see it here. Basically, it shows a voluptuous woman’s torso in black lingerie on one side and a tan, male torso with washboard abs on the other. In the middle is the tag line “Life’s Short. Get a Divorce.” The purpose of advertising is to elicit a response and the national controversy that this advertisement stirred up did just that. Was this a genius ad? Or does it push the limits too far and become offensive? What do you think?
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